Privacy policy

Last updated: 18-11-2025

This Privacy Policy explains how Stepps collects, uses, stores and shares personal information when you visit or make a purchase through our website. It applies to all visitors and customers and is designed to comply with the UK General Data Protection Regulation (UK-GDPR) and other applicable privacy and consumer protection laws.

1. Who We Are and How to Contact Us

Novira Mae is an online retail brand.

Company details

Trading brand: Wear stepps
Contact:
Email: info@wearstepps.com

We sell to customers in multiple countries. Customer contracts and consumer rights are governed by the applicable local laws of the customer’s country of residence.

This Privacy Policy applies to data collected through our website, checkout process, customer support channels, marketing systems, analytics tools and fulfilment operations.

2. Personal Information We Collect

2.1 Device and Usage Information

When you browse our website, we automatically collect technical information such as your IP address, browser type, device information, time zone, approximate location, cookie data, pages viewed, interaction behaviour and referral source. This information is collected through cookies and similar technologies.

2.2 Order and Account Information

When you place or attempt to place an order, we collect information including your name, billing and shipping address, email address, phone number, payment details (processed securely by third-party payment providers), order contents, order value, order history and delivery preferences. If you create an account, encrypted login credentials and saved addresses may be stored.

2.3 Customer Service Communications

When you contact us via email, phone, contact forms or social media, we collect your contact details, the content of your message and any attachments such as photos submitted for return, warranty or support purposes.

2.4 Marketing Information

If you subscribe to email or SMS marketing, we collect your contact details, consent status and engagement data such as email opens or link clicks.

2.5 User Generated Content

If you submit reviews or feedback, we collect your display name or name, review content, rating and submission date.

In this policy, “Personal Information” refers to all information described above.

3. How We Use Personal Information

We use Personal Information to:

  • process and fulfil orders, payments, deliveries, returns and refunds

  • provide customer support and respond to inquiries

  • operate, maintain and improve our website

  • analyse performance, detect fraud and maintain security

  • comply with legal, accounting and regulatory obligations

  • send marketing communications where permitted and consented

  • deliver relevant advertising based on interactions or purchase history

4. Lawful Basis for Processing (UK-GDPR)

We process Personal Information under the following lawful bases:

- Contract performance – to fulfil orders and provide services

- Legitimate interests – website improvement, fraud prevention, analytics and certain marketing activities

- Consent – email or SMS marketing, non essential cookies and personalised advertising where required

- Legal obligation – tax, accounting and consumer protection laws

You may withdraw consent at any time.

5. Cookies and Similar Technologies

We use cookies and similar technologies to ensure website functionality, analyse traffic and support marketing activities. These include:

- essential cookies required for checkout and site functionality

- analytics cookies to understand website usage

- marketing cookies to measure and personalise advertising

Cookie preferences can be managed through our cookie banner or browser settings. Disabling essential cookies may affect website performance.

6. Sharing Personal Information

We share Personal Information only with trusted service providers who support our operations, including:

- Shopify for website hosting, checkout and order management

- payment service providers

- warehousing, logistics and fulfilment partners

- customer support platforms

- analytics providers such as Google Analytics

- advertising platforms such as Google Ads, Meta, TikTok, Microsoft Ads and similar services

We do not sell Personal Information. All partners process data under contractual safeguards and only in accordance with our instructions. Information may also be disclosed when required by law or to protect our rights and users.

7. International Data Transfers

Some service providers operate outside the United Kingdom or European Economic Area. Where Personal Information is transferred internationally, we apply appropriate legal safeguards such as standard contractual clauses or recognised adequacy mechanisms.

8. Behavioural Advertising and Profiling

We may use browsing or purchase data to display relevant advertisements on third-party platforms. You may manage advertising preferences or opt out through platform settings or by contacting us directly.

9. Do Not Track Signals

Some browsers transmit “Do Not Track” signals. As there is no uniform standard, our website does not alter data practices in response to these signals. Cookie preferences can still be managed at any time.

10. Your Rights

Depending on your location, you may have rights to access, correct or delete your Personal Information, restrict or object to processing, withdraw consent, request data portability or lodge a complaint with a supervisory authority.

Requests can be submitted to info@noviramae.com

11. Data Retention

We retain Personal Information only as long as necessary:

- order and transaction data: up to 7 years

- customer service records: typically up to 3 years

- marketing data: until you unsubscribe or consent is withdrawn

- analytics data: retained according to tool specific retention periods

Data no longer required is securely deleted or anonymised.

12. Data Security

We apply appropriate technical and organisational security measures including encrypted connections, access controls, secure storage and data minimisation. While no system is completely secure, we continuously improve our safeguards.

13. Email and SMS Marketing

If you opt in, we may send marketing messages. You may unsubscribe at any time using the link in emails or replying “STOP” to SMS messages. Transactional messages related to orders will still be sent.

14. Minors

Our website is not intended for individuals under the age of 13. If you believe a minor has provided personal data, please contact us so we can remove it.

15. Changes to This Privacy Policy

We may update this Privacy Policy periodically. The “Last updated” date reflects the most recent version. Continued use of the website indicates acceptance of the updated policy.